Page 249 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka
TUNA FISH PROCESSING (THUNNUS SP) AND ITS
MARKETING STRATEGIES AT FISH AUCTION
PLACES IN PANGALI ALI SUB-DISTRICT, BANGGAE
DISTRICT MAJENE

Muhammad Nur*

Agribusiness Study Program, Science and Technology Faculty,
Universitas Terbuka (INDONESIA)

*Corresponding author: mnur70557@gmail.com
Abstract
The purpose of this study was to find out how to process tuna and how
the strategies used in marketing tuna and determining the price of tuna
fishery products in terms of marketing in Pangali Ali Village, Banggae
District, Majene Regency. The research subjects were fishermen, and
the determination of the sample was carried out using a survey
method with a sample of 8 fishermen, based on the total population of
8 tuna fishermen. The reason for the number of samples taken is due
to the small number of populations so that a 100% sample must be
taken. The research location is in the fish auction place, Pangali Ali
Village, Banggae District, Majene Regency. The data used is primary
data with the help of a list of questionnaire questions. The data
analysis method used in this research is quantitative analysis
techniques. The results showed that at the fish auction place, Pangali
Ali Village, Banggae District, Majene Regency, tuna fish processing
was carried out by sea processing, namely fishing using circular net
and landing at the unloading dock, and land processing consisting of
cleaning and weighing, processing, and transportation. The results
showed that the marketing strategy of tuna fish is to use a form of
cooperation with companies or industries outside the city in the
marketing process of tuna fish products.
Keywords: Tuna, Processing, Strategy, Marketing

ISST 2022 – FST Universitas Terbuka, Indonesia 219
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0