Page 254 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

he 2 International Seminar of Science and Technology
nd
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka

2.5 Variables and Measurements
To find out the components that will be encountered in the discussion
of this research, the variables observed in this study are as follows:
1) Fish processing is the process that converts fish into fish products
that occurs between the time when the fish is caught or harvested
until the product is received by the consumer.
2) Pricing is the process of determining the value that producers will
receive in exchange for services and goods. The pricing method
is carried out to adjust the costs offered by producers according
to producers and customers.
3) Marketing strategy is defined as a long-term marketing design that
aims to optimize sales. This optimization process is carried out by
providing customer satisfaction.
4)
2.6 How to Collect Data
The data collected in the study are primary data. The primary data
collection method is using a list of questionnaire questions to
fishermen at the Fish Auction Place, Pangali Ali Village, Banggae
District, Majene Regency.

2.7 How to Analyze Data
The data analysis method used in this research is quantitative analysis
techniques. The use of quantitative analysis to determine costs.

3 RESULTS
Based on the results of the production number of tuna catches landed
at the fish auction place in Pangali Ali Village, Banggae District,
Majene Regency. Based on statistical data from the Department of
Marine Affairs and Fisheries of Majene Regency [1]. It can be seen in
Figure. 1.

224 ISST 2022 – FST Universitas Terbuka, Indonesia
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0