Page 259 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka

Figure 5. Tuna fish transporting activity

d. Marketing
Marketing activities include marketing of tuna by marketing it
to tuna customers both within the city and outside the city.

Figure 6. Tuna fish marketing activity

3.2 Marketing Strategy
The marketing strategy carried out by the fishermen who are at the
fish auction place to market the tuna catch products is to work with
several companies to increase the profits from the sale. However,
fishermen must fulfill several requests given by the company such as
the number of products, types of products and criteria for tuna fish
(such as meat texture, meat color, and eyes).

ISST 2022 – FST Universitas Terbuka, Indonesia 229
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0