Page 260 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

he 2 International Seminar of Science and Technology
nd
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka

3.3 Product
The products produced by fishermen from the catch are then
packaged in whole frozen form to be sent to several companies that
have placed orders in advance. Apart from frozen whole tuna
products, fishermen want to sell their caught products in the form of
frozen tuna loins. However, the fishermen have not done the
packaging because the company has not requested the frozen loin
form.
3.4 Price
The prices given by fishermen to several companies for packaging
frozen whole tuna fish products in kilograms can be seen in Table. 1.
Table 1. Selling prices for each company 2020.
No Company Price
1 UD. Sejahtera Sentosa 45.000
2 UD. Sinar Harapan 45.000
3 PT. Fishindo Sulawesi 45.000
Total 135.000
Based on Table. 1, the price given by fishermen for tuna catches to
these companies is Rp. 45,000 per company because this price is the
price that has been set by the company for these fishermen.

3.5 Promotion
Apart from frozen whole tuna products, fishermen just wanted to do a
promotion to the company regarding the packaging of frozen loin tuna
products. However, fishermen want to promote first to retailers and
traders before being promoted to companies so that these products
can be observed by companies.

4 CONCLUSIONS
Based on the results of research on tuna fish processing and
marketing strategies at fish auctions in Majene Regency, it can be
concluded that;

230 ISST 2022 – FST Universitas Terbuka, Indonesia
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0