Page 252 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
he 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka

1.3 Production
The definition of production is an activity carried out by humans to
produce products, either in the form of goods or services and can be
utilized by consumers. In addition, the notion of production is also an
activity to create and add value to an object without changing its
shape, which is called the production of services. While the activities
carried out by adding use value to objects (raw materials) and
changing their nature or shape are called goods production. The
actors of production activities are often referred to as producers and
the results of production activities are often referred to as products
[11]. Marketing is a total system of business activities designed to
plan, determine prices, promote, and distribute goods that can satisfy
wants and achieve target markets and company goals [10].
1.4 Marketing Strategy
Marketing is one of the important activities that need to be carried out
by companies to increase business and maintain the survival of the
company. In addition to marketing activities, companies also need to
combine functions and use their expertise so that the company runs
well [9]. Marketers according to Kotler [14] in Anonymous [7], states
that someone who seeks resources from others and is willing to offer
something in return. Thus, a marketer expects a response from the
other party, either in the form of selling or buying. In other words,
marketers can be sellers or buyers.
Marketing strategy is an effort to market a product, whether it is goods
or services, using a certain pattern of plans or tactics so that the
number of sales is higher. The definition of marketing strategy can also
be interpreted as a series of efforts made by a company in order to
achieve certain goals, because the potential to sell a proposition is
limited to the number of people who know this. Marketing strategy has
an important role in a company or business because it serves to
determine the economic value of the company, both the price of goods
and services.
There are three (3) factors that determine the value of the price of
goods and services, namely:

222 ISST 2022 – FST Universitas Terbuka, Indonesia
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0