Page 253 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka
1) Production
2) Marketing
3) Consumption
In this case, marketing is the link between production and
consumption activities [8]. There are 5 elements in the marketing
strategy according to Tyas, [13], namely: Market determination,
Product planning, Price management, Distribution, Communication
and Promotion.

2 METHODOLOGY
2.1 Research Implementation Method
The units analyzed in this study were tuna fishers at the Fish Auction
Place in Pangali Ali Village, Banggae District, Majene Regency. The
study method used in this research is a case study. The case study
was used because the research was conducted to seek empirical
knowledge to investigate and research about tuna fish processing and
tuna marketing strategies in Pangali Ali Village, Banggae District,
Majene Regency.
2.2 Research Implementation Location
The location of the research is located at the Fish Auction Place,
Pangali Ali Village, Banggae District, Majene Regency.
2.3 Research Implementation Time
The time of the research was carried out for 2 weeks starting from the
8th to the 21st of November 2021.
2.4 Population and Sample
At the Fish Auction Place, Pangali Ali Village, Banggae District,
Majene Regency, it has a population of 8tuna fishermen. The research
subjects were fishermen, and the determination of the sample was
carried out using a survey method with a sample of 8 fishermen, based
on the total population of 8 tuna fishermen. The reason for the number
of samples taken is due to the small number of populations so that a
100% sample must be taken.

ISST 2022 – FST Universitas Terbuka, Indonesia 223
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0