Page 215 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka

feasibility analysis of fish jelly processing unit is based on non-financial
analysis, includes market aspects, technical aspects, management
aspects, legal aspects, socio-economic and cultural aspects, and
environmental aspects. Meanwhile, based on the financial analysis,
includes Net Present Value (NPV), Gross Benefit – Cost Ratio, Net
Benefit – Cost Ratio, Internal Rate of Return (IRR), Payback Period
(PP), Break Event Point (BEP), and Sensitivity Analysis.

3 RESULTS
3.1 Non-Financial Analysis
3.1.1 Market Aspects
One of the obstacles experienced by micro, small and medium-scale
fish processing businesses is market uncertainty which is the sales
target. This uncertainty is caused by the lack of market information
and market networks owned by the fish processing business. As a
result of these market uncertainties, the production produced is not
always sustainable and tends to fluctuate [7]. However, the potential
and market share of TSM processed fish products have been well
organized through the implementation of a good marketing strategy.
The potential market is the total number of products that may be sold
in a particular market or industry demand if the marketing efforts made
by companies in that industry reach the optimal point. Several factors
that influence the market potential are:
a) Demand for Processed Fishery Products. The demand for fish
jelly products is increasing every year. The demand for fish jelly
products of TSM reaches an average of 250 kg (568 packs)/day
or about 75,000 kg (170,455 packs)/year with product weights
between 440–500 grams per pack. With limited capital, manpower
and processing facilities, this demand has not been fulfilled.
b) Price Stability. The price of fish jelly products of TSM is relatively
stable. The price of the product at the final consumer level is
Rp19,000 to Rp27,000 with a product weight of between 440-500
grams/pack. Meanwhile, at the agent/resellers level is Rp15,000
to Rp20,000 with the same product weight.
192 ISST 2022 – FST Universitas Terbuka, Indonesia
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0