Page 214 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka
rate. In addition, Fishery product processing and marketer group is
also expected to improve the welfare of fishery product processors
and marketers and their families. Fishery product processing and
marketer group is a collection of fishery product processors and/or
marketers who carry out business activities in the field of processing
and marketing fishery products together in a group.
The Fishery Product Processing and Marketer Group “Torani Sumber
Makmur (TSM)” is one of the groups assisted by the Ministry of Marine
and Fisheries Affairs, the Marine and Fisheries Service of West Java
Province, and the Agriculture, Marine and Fishery Service of Cirebon
City. The location is quite strategic considering that Cirebon City has
a large fishery potential, as seen from the number of companies
exporting consumption products, such as squid, snapper, crab, slug
fish and others with a total number of products reaching 25
commodities that have penetrated several countries including, USA,
China, Hongkong, Taiwan and other Asian countries [6].
The purpose of this research is to analyze the business feasibility and
sensitivity of the TSM based on non-financial analysis and financial
analysis because since its establishment in 2013, TSM perform its
business manually, all records are still carried out manually, the cost
analysis is counted only based on the cost of procurement of input
prices, electricity and labor without taking into account other cost
components. Furthermore, TSM has never conducted a
comprehensive feasibility and sensitivity analysis. Thus, TSM has
never had a complete figure on how business runs both financially and
non-financially.

2 METHODOLOGY
The research was conducted at TSM which is located at Jalan Kalijaga
173 Pegambiran Village, Lemahwungkuk District, Cirebon City, West
Java Province from April to May 2022. The data used in this research
includes primary data (interviews) and secondary data, then
processed with qualitative and quantitative descriptive methods. The

ISST 2022 – FST Universitas Terbuka, Indonesia 191
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0