Page 217 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka

reach the target consumers of online marketing by using social media
so that the customer coverage is wider. Market absorption conducted
online for fish jelly products reaches 10%.
3.1.2 Technical Aspects
The business location used by TSM is land and buildings owned by
the Cirebon Government based on the Operational Cooperation
Agreement between the Cirebon Food, Agriculture, Marine and
Fisheries Service and TSM.
a. Business Location
The input prices used are supplied from Muara Baru (Jakarta),
Karangsong (Indramayu), Tegal (Central Java) and Surabaya (East
Java) with adequate quality and quantity available throughout the
year. In terms of quality, raw materials must meet the requirements,
namely clean, intact, free from defects, fresh smell, elastic texture,
compact and solid. The main raw materials used in making fish jelly
consist of fresh fish and surimi swallowed tuna fish. Surimi is a
Japanese term for meat and tissue to be washed [8]. The use of tuna
swallow as a raw material for surimi is expected to reduce fishy odors
due to the steaming process and the addition of seasonings [9].
The price of raw materials is relatively stable, but at certain times, such
as Eid al-Fitr, it increases by around 2-5%. In addition, the price of raw
materials is influenced by transportation costs. Delivery of raw
materials from suppliers using truck transportation with fiber and
hollow boxes that already contain ice with a temperature of 4°C. The
target market consists of foundations/islamic boarding schools,
catering, cafes and restaurants as well as consumers in West Java.
In addition, the product marketing have also penetrated the provinces
of Jakarta, Banten, Central Java, and Papua.

b. Operation Scale
The production capacity of Fish Jelly in TSM is an average of 125
kg (280 packs) per day, where the product has been tested and
certified by the Technical Implementation Unit of the Marine and
Fisheries Service of West Java Province in Cirebon City. Marketing
194 ISST 2022 – FST Universitas Terbuka, Indonesia
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0