Page 212 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka
on the non-financial analysis, market analysis shows an increasing
trend in demand especially in West Java, Jakarta, Banten, Central
Java, and Papua Province. The production aspect is controlled;
business licensing and product feasibility certification are adequate.
TSM empowers surrounding communities and manage the waste, so
it does not pollute the environment. Based on financial analysis, Net
Present Value (NPV) > 0, Gross Benefit Cost Ratio > 1, Net Benefit
Cost Ratio > 1, Internal Rate of Return (IRR) > Opportunity Cost of
Capital (Discount Rate), and Break Event Point < Total Revenue.
Furthermore, sensitivity analysis shows that with an increase in input
price prices by 31%, TSM can still survive.
Keywords: business feasibility, fish jelly, fishery product processing
and marketers’ group

1 INTRODUCTION
Fisheries defined as all activities related to the management and
utilization of fish resources and their environment from pre-production,
production, processing to marketing carried out in a fishery business
system [1].The agribusiness system includes activities for procuring
production facilities (upstream agribusiness subsystem), production
(farming subsystem), post-harvest processing (processing
subsystem), product marketing (marketing subsystem) and institutions
(service and support subsystem). Subsystems in the agribusiness
system should ideally be a series of interrelated activities in the
process of producing quality and competitive agricultural products.
The fisheries sector is a sector that has the potential to be developed,
however the utilization of marine and fishery resources in West Java
Province is still relatively low. The contribution of fisheries to Gross
Regional Domestic Product (GRDP) to the agricultural sector is still
low, namely 23,526.25 billion rupiahs or 12.47% of the GRDP of the
agricultural sector, which is 188,617.98 billion rupiahs [2].
Some of the advantages of fishery products include: easy to digest by
the body, high content of animal protein, unsaturated fatty acids with
very low cholesterol levels, and a number of minerals that are very

ISST 2022 – FST Universitas Terbuka, Indonesia 189
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0