Page 211 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka

BUSINESS FEASIBILITY ANALYSIS OF FISH JELLY
PROCESSING UNIT IN THE FISHERY PRODUCTS
PROCESSING AND MARKETERS GROUP “TORANI
SUMBER MAKMUR”, CIREBON CITY, WEST JAVA

Iskandar Kanna , Venty Fitriany Nurunisa 2
1*

1) Marine and Fisheries Service of West Java Province, Bandung,
Indonesia
2) Faculty of Science and Technology, Open University, Indonesia

*Corresponding author: iskandar.kanna@jabarprov.go.id

Abstract
The Fishery Products Processing and Marketers Group “Torani
Sumber Makmur (TSM)” established in 2013 is one of the Fish
Processing Units engaged in the post-harvest processing subsystem
of agribusiness (agroindustry) through the production of various
variants of fish jelly. Since its establishment in 2013, TSM perform its
business manually, all records are still carried out manually, and the
cost analysis is counted only based on the cost of procurement of raw
materials, electricity, and labor without considering other cost
components. Furthermore, TSM has never conducted a
comprehensive feasibility and sensitivity analysis. Thus, TSM has
never had complete figures on how the business runs both financially
and non-financially. The purpose of this research is to analyze the
business feasibility and sensitivity of the TSM based on non-financial
analysis and financial analysis. The data used in this research
includes primary data (interviews) and secondary data, then
processed with qualitative and quantitative descriptive methods. The
results showed TSM has feasible because it meets all aspects of
feasibility analysis, both non-financial and financial analysis. Based
188 ISST 2022 – FST Universitas Terbuka, Indonesia
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0