Page 175 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka

1 INTRODUCTION
1.1. Background Information
The development of digital technology affects all aspects of life,
especially in the field of agribusiness. In accordance with the theme
“Accelerating Sustainable Innovation towards Society 5.0”, competent
actors are needed to keep up with the development of this technology.
The presence of information technology is an opportunity for digital
startups to develop the agricultural sector. Procurement opportunities
and online marketing are the main attraction for startup digital
business models. Startups are now developing and providing many
solutions to problems in social life. One of the technological
developments in the field of agribusiness is the existence of a digital
supply chain system, with a digital supply chain system the actors
utilize various tools such as the internet, hardware and software.
Data shows that Indonesian internet users are currently ranked 4th in
the world, this number will continue to grow along with the easier
access to internet in Indonesia. The Ministry of Communication and
Information of the Republic of Indonesia stated that Indonesia's
internet users reached 73% or 202 million users of the 274 million
population [15].
Based on Startup Ranking data, Indonesia is ranked 6th in the world
with 2,422 startups until 2022, after the United States, India, Britain,
Australia, and Canada. Tech in Asia data shows that in the second
quarter of 2017, the dominating startups in Indonesia came from the
e-Commerce and Agritech (Agriculture) industries. Along with the
increasing number of people using the internet and increasing
penetration of e-commerce, the contribution of this sector to the
Indonesian economy has the potential to continue to increase [22].
In simple terms, e-commerce is the process of buying and selling
products or services over the internet. As the largest e-commerce
market in Southeast Asia with a contribution of up to fifty percent of all
transactions in the region, Indonesia is also known as an agricultural
country with agriculture as one of the main sectors supporting the
economy and national welfare. Although the share of the agricultural
152 ISST 2022 – FST Universitas Terbuka, Indonesia
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0