Page 178 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka
Table 1. Media Penetration in Indonesia.
Media Penetration
Television 96%
Outdoor Media 53%
Internet 44%
Radio 37%
Newspapers 7%
Tabloids/Magazines 3%
Source: Nielsen Indonesia (2017)

In 2015, the Research and Development Center for the
Implementation of Post and Information Technology (Puslitbang PPI)
conducted a survey on the use of information technology (ICT) among
farmers and fishermen. As a result, the literacy level of farmers and
fishermen is still low. The most widely used types of equipment are
televisions, cell phones, and radios. Another important finding noted
by the Ministry of Communication and Information (Kominfo) is that
fishermen use ICT for business development more than farmers [15].
However, it is assessed that farmers in remote villages have also
begun to take advantage of advances in information technology by
using smart phones. According to Prayoga [5], farmers often use
gadgets to chat and look for agricultural information. Starting from
cultivation activities, fertilizing, harvesting, to marketing a commodity.
Based on the above trends, interesting competency studies were
conducted. Especially now that information technology has become
inevitable. Therefore, the author will map out what the competencies
for using the Gokomodo.com digital supply chain platform is,
especially for the procurement and marketing process. Knowing this,
application platforms can be developed according to user needs and
branding strategies can be designed for application managers like
businesses in the agricultural sector as the target user.

ISST 2022 – FST Universitas Terbuka, Indonesia 155
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0