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Asian Association of Open Universities (AAOU)  105



               that  the  government  must  admit  that  in   The  diversification  of  options  described
               substance a wide variety of higher education   above  has  led  to  a  wider  range  of  choices
               opportunities already exists. 5            from  the  learner’s  point  of  view.  However,
                                                          from the converse perspective of education
               The fact that the concept of higher education   providers,  it  means  that  competition  for
               has  been  extended  to  post-secondary    customers will intensify under a certain scale
               education  means  that  the  opportunities   of demand for education. Since the peak of
               for  adult  learners  to  use  higher  education   the population of 18-year-olds in 1992, the
               for  lifelong  learning  are  increasing  and   market situation has been deteriorating, and
               diversifying. Currently, there are more than   the situation continues to exist where other
               ten  types  of  post-secondary  educational   markets must be developed separately from
               institutions  that  can  be  used  as  lifelong   the  existing  customer  market  in  order  to
               learning  opportunities  in  Japan.  The   survive the intensifying competition.
               important ones are as follows.
               1.  University  extension:  approximately   In that sense, adult learners are an attractive
                   27,000 courses per year, approximately   market  with  large  development  potential.
                   1,200,000 attendees per year.          The  potential  demand  for  education  (i.e.,
               2.  Correspondence education at universities   willingness to learn) for adults is not low, and
                   and  junior  colleges  (including  OUJ):  53   the size of the market that has already been
                   schools,  about  200,000  students  (of   formed is not small.
                   which about 90,000 are OUJ students).
               3.  Specialized   training   colleges   and
                   miscellaneous  schools:  Approximately
                   3,200  specialized  training  colleges
                   and  approximately  660,000  students;
                   approximately   1,300   miscellaneous
                   schools  and  approximately  120,000
                   students.
               4.  Private education and cultural businesses:
                   A total of about 6,400,000 students per
                   year nationwide.
               5.  Social  correspondence  education:  110
                   courses per year, about 53,000 students
                   per year.
               5. At the same time as the establishment of the
               specialized training college system, the Higher Educa-
               tion Council, which is a private advisory body to the
               Ministry of Education, Science, Sports and Culture said
               that “... higher education is not limited to ordinary
               universities, but has a wide scope that includes the
               Open University of Japan, university correspondence
               education, and vocational schools.” (University Bureau,
               Ministry of Education, Science, Sports and Culture,
               “Planned Development of Higher Education” (1976))




                                                                      The Open University of Japan (OUJ)
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