Page 379 - Trends in Science and Technology fo Sustainable Living

340 Fakultas Sains dan Teknologi
Universitas Terbuka (2023)

e-commerce, social media marketing, iklan online, dan video
marketing. Perusahaan perlu membangun interaksi dan layanan
untuk membangun hubungan dengan konsumen melalui teknologi
aplikasi. Pendapatan usaha dapat diperoleh melalui penjualan
produk, fee layanan, dan fee langganan atau keanggotaan. Dari sisi
produksi, proses operasional bisnis aplikasi menjadi sumberdaya
kunci, dimana proses ini akan berjalan baik melalui kemitraan
dengan investor, produsen ikan, produk olahan perikanan, ekspedisi,
lembaga keuangan, lembaga pemerintah, dan vendor layanan
aplikasi. Pada struktur biaya, pengeluaran untuk operasional biaya
pemeliharaan, riset pengembangan, dan sistem aplikasi menjadi
komponen biaya utama dalam bisnis ini.

Kata Kunci: aplikasi pemasaran, bisnis model, perikanan, BMC

ABSTRACT

The fisheries sector is a mega sector that contributes to Indonesia.
Characteristics of fishery products and Indonesia's geographical
conditions are challenges for the marketing and distribution of
fishery products. The problem of efficient marketing of fishery
products requires serious and collective efforts. This article aims
to analyze the business model for developing fishery product
marketing applications. So that the creation of technology to
help solve fisheries trade system problems can be successful
and sustainable. This study uses a qualitative approach using the
9-element framework of the Business Model Canvas (BMC). Based
on the business model analysis, the potential consumer segments
in developing this model include business actors in the fisheries
business system and consumers with a good understanding of
technology. Value propositions can emphasize product variety,
quality assurance, responsive service through applications, and
distribution and handling of fishery products that maintain quality.
Marketing channels use websites, e-commerce, social media
marketing, online advertising, and video marketing. Companies