Page 164 - Institusi Pendidikan Tinggi Di Era Digital: Pemikiran, Permodelan, Dan Praktik Baik

Institusi Pendidikan Tinggi di Era Digital: Pemikiran, Permodelan dan Praktek Baik 151

Daftar Pustaka

Anderson, E., & Weitz, B.A. 1992. The use of pledges to build and sustain
commitment in distribution channels. Journal of Marketing Research,
29, 18-34.

Anderson, E.W. & Sullivan, M.W. 1993. The antecedents and consequences
of customer satisfaction for firms. Marketing Science, 12,2,125-143.

Athiyaman, A. 1997. Linking student satisfaction and service quality percepti
ons: the case of university education. European Journal of Marketing,
31,7, 528-540.

Ben-Bakr, K.A., Al-Shammari, I.S., Jefri, O.A. and Prasad, J.N. 1995.
Organizational commitment, satisfaction, and turnover in Saudi
organizations: a predictive study. Journal of Socio-Economics, 23,4, 449-
456.

Bowen, J.T., & Shoemaker, S. 2003. Loyalty: a strategic commitment.
Cornell Hotel and Restaurant Administration Quarterly, 44, 5/6, 31-46.

Carvalho, S.W., & de Oliveira Mota, M. 2010. The role of trust in creating
value loyalty in relasional exchanges between higher Education
institutions and their students. Journal of Marketing for Higher
Education, 20,1, 145-165.

Daulay, P., & Zaman, B. 2012. Pengembangan model penelusuran diskusi
tutorial online melalui aplikasi faq (Frequently Ask Question).Jurnal
Pendidikan Terbuka dan Jarak Jauh, Vol. 13, No. 2, pp. 80 – 93.

DeShields, O.W. Jr., Kara, A., & Kaynak, E. 2005. Determinants of Business
student satisfaction and retention in higher education: applying
Herzberg’s two factor theory. International Journal of Educational
Management, 19,2, 128-139.

Gundlach, G.T., Achrol, R.S., & Mentzer, J.T. 1995. The structure of
commitment in exchange. The Journal of Marketing, 59,1, 78-92.