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Asian Association of Open Universities (AAOU)  39




                FIELD        NICHE AREAS
                FSSH         PYSCHOLOGY & COUNSELLING           Research has been initiated
                             ISLAMIC STUDIES – SYARIAH          Research has been initiated
                             COMPLIANCE
                             COMMUNICATION IN DIGITAL SPACE     New
                             WORLD LANGUAGES                    New
                FTAS         SUSTAINABLE AND GREEN SOLUTIONS    Research has been initiated
                             OPEN EDUCATION FOR STEM/STEAM      2  Proposal
                                                                 nd
                             DATA SCIENCE                       New
                             GOOD HEALTH AND WELLBEING          New
                FBM          FINANCE AND ACCOUNTING             Research projects have been initiated
                             FUTURE SKILLS (+EMPLOYABILITY)     New
                             DIGITAL MARKETING                  New
                             ENVIRONMENT, SOCIAL AND            Proposed
                             GOVERNANCE

               The first two fields, Education and Technology   The  first  phase  in  establishing  a  niche  area
               were strategized based on the importance at   is  identification  of  a  team  under  a  leader.
               university level. Four niche areas have been   The  eight  niche  areas  under  the  university
               identified  under  each  field.  An  example  is   focus  will  be  under  the  purview  of  CRI
               the  niche  area  under Creative  Content  and   through a selected researcher. The rest will
               Inclusivity  under  the  Technology  field.  CRI   be under the purview of an identified expert
               is  working  on  these  through  two  different   researcher.  There  can  be  more  than  one
               projects with two partners: research teams   research  project  under  each  niche  areas.
               and the Creative Team from CIDT. The first   The expert researchers may or may not be
               project that was initiated under this theme   the principle investigator (PI) of the projects
               is the Virtual Orientation, while the second is   under the niche area he is attached to. Each
               on Basic Competency Model that developed   niche area is at a different phase.
               the OER on 4C (Ismail et al., 2022). A page
               from  the  OER  is  depicted  in  Figure  5.  The   CRI  is  responsible  to  manage  all  grants
               niche areas under the faculties (FOE, FSSH,   (internal and external) at the university. Initial
               FTAS, and FBM) were drafted based on the   grants  are  provided  by  the  university.  CRI
               strength of the programmes offered.        supports the growth of all PIs to be become
                                                          successful  PI  with  meaningful  research
                                                          outcomes.















                                                                         Open University Malaysia (OUM)
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