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nd
               The 2  International Seminar of Science and Technology
               “Accelerating Sustainable innovation towards Society 5.0”
               ISST 2022 FST UT 2022
               Universitas Terbuka

                 DIVERSIFICATION OF PROCESSED FOODS AS AN
                EFFORT TO INCREASE THE INCOME OF CASSAVA
                    FARMERS IN BENGKULU TENGAH REGENCY

                                                 *
                         Lusy Sefya Andriesti , Timbul Rasoki

                 Agribusiness Study Program Faculty of Science and Technology
                              Universitas Terbuka (INDONESIA)

                          *Corresponding author: shefyaan@gmail.com
                                          Abstract
               Cassava  is  a  commodity  with  high  productivity  and  is  profitable  to
               cultivate.  Demand  for  consumption  and  industrial  processing  is
               relatively  high,  especially  as  raw  materials  for  processed  food.  To
               increase the sales volume of a product, one of the efforts that can be
               made is to diversify processed products. With a qualitative descriptive
               method,  this  study  was  conducted  on  farmer  groups  in  the  Sungai
               Suci,  Pondok  Kelapa  sub-district,  Bengkulu  Tengah  Regency.  In
               addition  to  increasing  creativity,  diversifying  locally  processed
               products increase people's income and help farmers minimize losses
               due to falling prices during the main harvest. It is hoped that after the
               diversification of locally processed food products, the community will
               be  able  to  take  advantage  of  business  opportunities  from  locally
               processed products based on cassava commodities.
               Keywords: diversification, cassava, processed food

               1  INTRODUCTION
               Cassava is an important food source, meaning for the community's
               economy. Cassava is a source of local carbohydrates besides rice and
               corn but cannot be stored long after harvesting. One of the efforts to
               reduce the losses of cassava farmers during the main harvest is to
               diversify their yields in the form of durable food. That way, in addition
               to reducing losses, it can also increase farmers' income. According to
               Tjiptono [7], diversification is a strategy to develop new products for

               ISST 2022 – FST Universitas Terbuka, Indonesia            135
               International Seminar of Science and Technology “Accelerating Sustainable
               Towards Society 5.0
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