Page 200 - Proceeding The 2nd International Seminar of Science and Technology : Accelerating Sustainable Innovation Towards Society 5.0

nd
The 2 International Seminar of Science and Technology
“Accelerating Sustainable innovation towards Society 5.0”
ISST 2022 FST UT 2022
Universitas Terbuka
that their income can be saved. This is because many farmers use
their income to be used in daily life and the income they get is only
from the harvest, there is no other income.

3.6 Marketing
Farmers' perceptions of marketing related to income levels mostly
strongly agree (37.2%).
Table 6. Questionnaire results of farmer respondents on marketing.
No Statement DVM D DS A AVM
The marketing that I have
1. done so far has earned a high 18 12
income
The marketing that I did was
2. 18 12
as expected
My marketing is increasing
3. 19 10 1
every year
My marketing needs to be
4. 30
expanded again
5. Need internet marketing 30
Marketing through online
6. 6 17 7
stores can increase revenue
Description: DVM: Disagree very much; D: Disagree; DS: Disagree
slightly; A: Agree; AVM: Agree very much

Product marketing for farmers still tends to be less effective, this can
be seen from the results of the study that as many as (37.2%) farmer
respondents strongly agree that marketing can increase farmers'
income. The marketing system is one of the efforts that must be
deepened and studied by farmers because this is the spearhead of
the results after production and others. Especially in marketing
through online stores which is being done a lot in this era. A total of 30
respondents understand that they need to expand on marketing,
especially marketing through the internet. Respondents realized that
marketing through online stores can increase revenue compared to
marketing that is being done. Therefore, the need for knowledge and
innovation of farmers regarding product marketing.

ISST 2022 – FST Universitas Terbuka, Indonesia 177
International Seminar of Science and Technology “Accelerating Sustainable
Towards Society 5.0