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Untuk menggunakan layanan RBV secara fulltext, Anda gunakan login yang teraktivasi pada UT-Online (http:\/\/elearning.ut.ac.id) dan terdaftar sebagai mahasiswa Universitas Terbuka<\/strong><\/p>\n [\/av_textblock]<\/p>\n [av_button label=’ elearning.ut.ac.id’ link=’manually,http:\/\/elearning.ut.ac.id’ link_target=” size=’small’ position=’center’ icon_select=’yes’ icon=’ue836′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ admin_preview_bg=”]<\/p>\n [\/av_one_fifth][av_three_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”]<\/p>\n [av_heading tag=’h5′ padding=’10’ heading=’EKMA5318 – Pemasaran Strategik’ color=” style=” custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]<\/p>\n [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] DDC 23: 658.8 [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]<\/p>\n Buku Materi Pokok (BMP) EKMA5318 PEMASARAN STRAATEGIK ini menjelaskan proses pengembangan strategi bidang pemasaran yang di-drive oleh lingkungan bisnis yang selalu berubah dan keinginan menyampaikan nilai superior. Pembahasan dimulai dari pembahasan pentingnya memahami nilai pelanggan sebagai basis dasar pemasaran strategik, kemudian dilanjutkan dengan pembahasan tentang strategi korporasi, bisnis dan pemasaran, bagaimana menganalisis situasi, melakukan segmentasi, menentukan pasar sasaran dan positioning serta branding. Strategi produk, harga, distribusi, promosi, dan pembahasan diakhiri dengan materi tentang strategi pemasaran deduktif dan bagaimana melalukan audit pemasaran<\/p>\n [\/av_textblock]<\/p>\n [av_tab_container position=’top_tab’ boxed=’border_tabs’ initial=’1′] [\/av_three_fifth][av_one_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”]<\/p>\n [av_sidebar widget_area=’PASCASARJANA’]<\/p>\n [\/av_one_fifth][\/av_cell_three_fifth][av_cell_one_fifth vertical_align=’top’ padding=’30px’ background_color=” src=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”]<\/p>\n [\/av_cell_one_fifth][\/av_layout_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [av_layout_row border=” min_height_percent=” min_height=’0′ color=’main_color’ mobile=’av-flex-cells’ id=” av_element_hidden_in_editor=’0′ mobile_breaking=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=”] [av_cell_one_fifth vertical_align=’top’ padding=’30px’ background_color=” src=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [\/av_cell_one_fifth][av_cell_three_fifth vertical_align=’top’ padding=’30px’ padding_sync=’true’ background_color=’#f4f3f2′ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [av_one_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”] […]<\/p>\n","protected":false},"author":1,"featured_media":8101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[163,160,115],"tags":[],"class_list":["post-3578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magister-manajemen-s2","category-pascasarjana","category-ruang-baca-virtual"],"_links":{"self":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts\/3578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/comments?post=3578"}],"version-history":[{"count":4,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts\/3578\/revisions"}],"predecessor-version":[{"id":37889,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts\/3578\/revisions\/37889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/media\/8101"}],"wp:attachment":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/media?parent=3578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/categories?post=3578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/tags?post=3578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBilson Simamora<\/strong>
\nEdisi 1 \/ 3 SKS \/ Modul 1-9
\n489 halaman: ilustrasi; 21 cm.
\nISBN 9789790118430
\nTangerang Selatan: Universitas Terbuka, 2014<\/p>\n
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