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Untuk menggunakan layanan RBV secara fulltext, Anda gunakan login yang teraktivasi pada UT-Online (http:\/\/elearning.ut.ac.id) dan terdaftar sebagai mahasiswa Universitas Terbuka<\/strong><\/p>\n [\/av_textblock]<\/p>\n [av_button label=’ elearning.ut.ac.id’ link=’manually,http:\/\/elearning.ut.ac.id’ link_target=” size=’small’ position=’center’ icon_select=’yes’ icon=’ue836′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ admin_preview_bg=”]<\/p>\n [\/av_one_fifth][av_three_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”]<\/p>\n [av_heading tag=’h3′ padding=’10’ heading=’ADBI4433 – Kebijakan dan Strategi Pemasaran (Edisi 2)’ color=” style=” custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]<\/p>\n [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] [\/av_textblock]<\/p>\n [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]<\/p>\n Buku Materi Pokok Kebijakan dan Strategi Pemasaran ini memberikan gambaran yang utuh dan sistematis mengenai berbagai pengertian dan konsep yang berkaitan dengan Kebijakan dan Strategi Pemasaran yang meliputi analisis terhadap proses manajemen pemasaran, analisis pasar, segmentasi pasar, perilaku konsumen, sistem informasi, dan strategi pemasaran. Dalam buku ini juga dibahas mengenai kebijakan dasar dalam menyusun bauran pemasaran yang terdiri dari produk, harga, promosi, dan saluran distribusi. Setelah menuntaskan seluruh materi dalam buku ini, mahasiswa atau pembaca diharapkan mampu menyusun kebijakan dan strategi pemasaran yang integratif, etis dan inovatif.<\/p>\n [\/av_textblock]<\/p>\n [av_tab_container position=’top_tab’ boxed=’border_tabs’ initial=’1′] [\/av_three_fifth][av_one_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”]<\/p>\n [av_sidebar widget_area=’FHISIP’]<\/p>\n [\/av_one_fifth][\/av_cell_three_fifth][av_cell_one_fifth vertical_align=’top’ padding=’30px’ background_color=” src=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”]<\/p>\n [\/av_cell_one_fifth][\/av_layout_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [av_layout_row border=” min_height_percent=” min_height=’0′ color=’main_color’ mobile=’av-flex-cells’ id=” av_element_hidden_in_editor=’0′ mobile_breaking=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=”] [av_cell_one_fifth vertical_align=’top’ padding=’30px’ background_color=” src=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [\/av_cell_one_fifth][av_cell_three_fifth vertical_align=’top’ padding=’30px’ padding_sync=’true’ background_color=’#f4f3f2′ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [av_one_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”] […]<\/p>\n","protected":false},"author":4,"featured_media":34688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[136,135,115,146],"tags":[],"class_list":["post-34604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrasi-bisnis-s1","category-fhisip","category-ruang-baca-virtual","category-sastra-inggris-s1"],"_links":{"self":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts\/34604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/comments?post=34604"}],"version-history":[{"count":4,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts\/34604\/revisions"}],"predecessor-version":[{"id":36186,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts\/34604\/revisions\/36186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/media\/34688"}],"wp:attachment":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/media?parent=34604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/categories?post=34604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/tags?post=34604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEko Widodo
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