{"id":34361,"date":"2025-09-28T11:25:58","date_gmt":"2025-09-28T04:25:58","guid":{"rendered":"https:\/\/pustaka.ut.ac.id\/lib\/?p=34361"},"modified":"2025-09-28T11:27:35","modified_gmt":"2025-09-28T04:27:35","slug":"ekma4475-pemasaran-strategik-2","status":"publish","type":"post","link":"https:\/\/pustaka.ut.ac.id\/lib\/ekma4475-pemasaran-strategik-2\/","title":{"rendered":"EKMA4475 &#8211; Pemasaran Strategik (Edisi 3)"},"content":{"rendered":"<p>[av_layout_row border=&#8221; min_height_percent=&#8221; min_height=&#8217;0&#8242; color=&#8217;main_color&#8217; mobile=&#8217;av-flex-cells&#8217; id=&#8221; av_element_hidden_in_editor=&#8217;0&#8242; mobile_breaking=&#8221; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221;]<\/p>\n<p>[av_cell_one_fifth vertical_align=&#8217;top&#8217; padding=&#8217;30px&#8217; background_color=&#8221; src=&#8221; background_attachment=&#8217;scroll&#8217; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; mobile_display=&#8221;]<\/p>\n<p>[\/av_cell_one_fifth][av_cell_three_fifth vertical_align=&#8217;top&#8217; padding=&#8217;30px&#8217; padding_sync=&#8217;true&#8217; background_color=&#8217;#f4f3f2&#8242; src=&#8221; attachment=&#8221; attachment_size=&#8221; background_attachment=&#8217;scroll&#8217; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; mobile_display=&#8221;]<\/p>\n<p>[av_one_fifth first min_height=&#8221; vertical_alignment=&#8221; space=&#8221; custom_margin=&#8221; margin=&#8217;0px&#8217; padding=&#8217;0px&#8217; border=&#8221; border_color=&#8221; radius=&#8217;0px&#8217; background_color=&#8221; src=&#8221; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; animation=&#8221; mobile_breaking=&#8221; mobile_display=&#8221;]<\/p>\n<p>[av_image src=&#8217;http:\/\/pustaka.ut.ac.id\/lib\/wp-content\/uploads\/2025\/09\/ekma4475-225&#215;300.jpg&#8217; attachment=&#8217;34366&#8242; attachment_size=&#8217;medium&#8217; align=&#8217;center&#8217; styling=&#8221; hover=&#8221; link=&#8217;lightbox&#8217; target=&#8221; caption=&#8221; font_size=&#8221; appearance=&#8221; overlay_opacity=&#8217;0.4&#8242; overlay_color=&#8217;#000000&#8242; overlay_text_color=&#8217;#ffffff&#8217; animation=&#8217;no-animation&#8217; admin_preview_bg=&#8221;][\/av_image]<\/p>\n<p>[av_button label=&#8217;FULLTEXT EKMA4475&#8242; link=&#8217;manually,https:\/\/pustaka.ut.ac.id\/reader\/index.php?modul=EKMA4475&#8242; link_target=&#8217;_blank&#8217; size=&#8217;small&#8217; position=&#8217;center&#8217; icon_select=&#8217;yes&#8217; icon=&#8217;ue85d&#8217; font=&#8217;entypo-fontello&#8217; color=&#8217;theme-color&#8217; custom_bg=&#8217;#444444&#8242; custom_font=&#8217;#ffffff&#8217; admin_preview_bg=&#8221;]<\/p>\n<p>[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>Untuk menggunakan layanan RBV secara fulltext, Anda gunakan login yang teraktivasi pada UT-Online (http:\/\/elearning.ut.ac.id) dan terdaftar sebagai mahasiswa Universitas Terbuka<\/strong><\/p>\n<p>[\/av_textblock]<\/p>\n<p>[av_button label=&#8217; elearning.ut.ac.id&#8217; link=&#8217;manually,http:\/\/elearning.ut.ac.id&#8217; link_target=&#8221; size=&#8217;small&#8217; position=&#8217;center&#8217; icon_select=&#8217;yes&#8217; icon=&#8217;ue836&#8242; font=&#8217;entypo-fontello&#8217; color=&#8217;theme-color&#8217; custom_bg=&#8217;#444444&#8242; custom_font=&#8217;#ffffff&#8217; admin_preview_bg=&#8221;]<\/p>\n<p>[\/av_one_fifth][av_three_fifth min_height=&#8221; vertical_alignment=&#8221; space=&#8221; custom_margin=&#8221; margin=&#8217;0px&#8217; padding=&#8217;0px&#8217; border=&#8221; border_color=&#8221; radius=&#8217;0px&#8217; background_color=&#8221; src=&#8221; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; animation=&#8221; mobile_breaking=&#8221; mobile_display=&#8221;]<\/p>\n<p>[av_heading heading=&#8217;EKMA4475 &#8211; Pemasaran Strategik (Edisi 3)&#8217; tag=&#8217;h3&#8242; style=&#8221; size=&#8221; subheading_active=&#8221; subheading_size=&#8217;15&#8217; padding=&#8217;10&#8217; color=&#8221; custom_font=&#8221; av-medium-font-size-title=&#8221; av-small-font-size-title=&#8221; av-mini-font-size-title=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;][\/av_heading]<\/p>\n<p>[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]<br \/>\n<strong>Bilson Simamora<\/strong><\/p>\n<ul>\n<li>Edisi 3 \/ 3 SKS \/ 9 Modul<\/li>\n<li>498 Halaman: ilustrasi; 27 cm<\/li>\n<li>ISBN : 978-623-312-397-6<\/li>\n<li>ISBN (E) \u00c2\u00a0: 978-623-312-398-3<\/li>\n<li>Tangerang Selatan: Universitas Terbuka, 2022<\/li>\n<li>658.8 DDC [23]<\/li>\n<\/ul>\n<p>[\/av_textblock]<\/p>\n<p>[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]<\/p>\n<p style=\"text-align: justify;\">Buku Materi Pokok (BMP) EKMA4475 Pemasaran Strategik ini membahas secara rinci strategi peasaran, yang dimulai dari konsep strategi pemasaran, analisis lingkungan, segmentasi pasar, pemilihan target pasar dan penentuan posisi merek, strategi pemasaran untuk berbagai situasi, dan pembahasan terakhir adalah pengembangan organisasi yang digerakkan oleh pasar serta implementasi dan pengendalian strategi pemasaran.<\/p>\n<p>[\/av_textblock]<\/p>\n<p>[av_tab_container position=&#8217;top_tab&#8217; 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