{"id":17354,"date":"2021-02-25T11:09:25","date_gmt":"2021-02-25T04:09:25","guid":{"rendered":"https:\/\/www.pustaka.ut.ac.id\/lib\/?p=17354"},"modified":"2021-09-30T20:17:17","modified_gmt":"2021-09-30T13:17:17","slug":"ekma6109-manajeman-pemasaran-digital-dan-perilaku-konsumen","status":"publish","type":"post","link":"https:\/\/pustaka.ut.ac.id\/lib\/ekma6109-manajeman-pemasaran-digital-dan-perilaku-konsumen\/","title":{"rendered":"EKMA6109 &#8211; Manajeman Pemasaran Digital dan Perilaku Konsumen"},"content":{"rendered":"[av_layout_row border=&#8221; min_height_percent=&#8221; min_height=&#8217;0&#8242; color=&#8217;main_color&#8217; mobile=&#8217;av-flex-cells&#8217; id=&#8221; av_element_hidden_in_editor=&#8217;0&#8242; mobile_breaking=&#8221; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221;]\r\n\r\n[av_cell_one_fifth vertical_align=&#8217;top&#8217; padding=&#8217;30px&#8217; background_color=&#8221; src=&#8221; background_attachment=&#8217;scroll&#8217; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; mobile_display=&#8221;]\r\n\r\n[\/av_cell_one_fifth][av_cell_three_fifth vertical_align=&#8217;top&#8217; padding=&#8217;30px&#8217; padding_sync=&#8217;true&#8217; background_color=&#8217;#f4f3f2&#8242; src=&#8221; attachment=&#8221; attachment_size=&#8221; background_attachment=&#8217;scroll&#8217; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; mobile_display=&#8221;]\r\n\r\n[av_one_fifth first min_height=&#8221; vertical_alignment=&#8221; space=&#8221; custom_margin=&#8221; margin=&#8217;0px&#8217; padding=&#8217;0px&#8217; border=&#8221; border_color=&#8221; radius=&#8217;0px&#8217; background_color=&#8221; src=&#8221; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; animation=&#8221; mobile_breaking=&#8221; mobile_display=&#8221;]\r\n\r\n[av_image src=&#8217;https:\/\/pustaka.ut.ac.id\/lib\/wp-content\/uploads\/2021\/02\/EKMA6109.jpg&#8217; attachment=&#8217;17373&#8242; attachment_size=&#8217;full&#8217; align=&#8217;center&#8217; styling=&#8221; hover=&#8221; link=&#8217;lightbox&#8217; target=&#8221; caption=&#8221; font_size=&#8221; appearance=&#8221; overlay_opacity=&#8217;0.4&#8242; overlay_color=&#8217;#000000&#8242; overlay_text_color=&#8217;#ffffff&#8217; animation=&#8217;no-animation&#8217; admin_preview_bg=&#8221;][\/av_image]\r\n\r\n[av_button label=&#8217;FULLTEXT EKMA6109&#8242; link=&#8217;manually,https:\/\/pustaka.ut.ac.id\/reader\/index.php?modul=EKMA6109&#8242; link_target=&#8217;_blank&#8217; size=&#8217;small&#8217; position=&#8217;center&#8217; icon_select=&#8217;yes&#8217; icon=&#8217;ue85d&#8217; font=&#8217;entypo-fontello&#8217; color=&#8217;theme-color&#8217; custom_bg=&#8217;#444444&#8242; custom_font=&#8217;#ffffff&#8217; admin_preview_bg=&#8221;]\r\n\r\n[av_hr class=&#8217;default&#8217; height=&#8217;50&#8217; shadow=&#8217;no-shadow&#8217; position=&#8217;center&#8217; custom_border=&#8217;av-border-thin&#8217; custom_width=&#8217;50px&#8217; custom_border_color=&#8221; custom_margin_top=&#8217;30px&#8217; custom_margin_bottom=&#8217;30px&#8217; icon_select=&#8217;yes&#8217; custom_icon_color=&#8221; icon=&#8217;ue808&#8242; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221;]\r\n\r\n[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]\r\n<p style=\"text-align: justify;\"><strong>Untuk menggunakan layanan RBV secara fulltext, Anda gunakan login yang teraktivasi pada UT-Online (http:\/\/elearning.ut.ac.id) dan terdaftar sebagai mahasiswa Universitas Terbuka<\/strong><\/p>\r\n[\/av_textblock]\r\n\r\n[av_button label=&#8217; elearning.ut.ac.id&#8217; link=&#8217;manually,http:\/\/elearning.ut.ac.id&#8217; link_target=&#8221; size=&#8217;small&#8217; position=&#8217;center&#8217; icon_select=&#8217;yes&#8217; icon=&#8217;ue836&#8242; font=&#8217;entypo-fontello&#8217; color=&#8217;theme-color&#8217; custom_bg=&#8217;#444444&#8242; custom_font=&#8217;#ffffff&#8217; admin_preview_bg=&#8221;]\r\n\r\n[\/av_one_fifth][av_three_fifth min_height=&#8221; vertical_alignment=&#8221; space=&#8221; custom_margin=&#8221; margin=&#8217;0px&#8217; padding=&#8217;0px&#8217; border=&#8221; border_color=&#8221; radius=&#8217;0px&#8217; background_color=&#8221; src=&#8221; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; animation=&#8221; mobile_breaking=&#8221; mobile_display=&#8221;]\r\n\r\n[av_heading tag=&#8217;h3&#8242; padding=&#8217;10&#8217; heading=&#8217;EKMA6109 &#8211; Manajeman Pemasaran Digital dan Perilaku Konsumen&#8217; color=&#8221; style=&#8221; custom_font=&#8221; size=&#8221; subheading_active=&#8221; subheading_size=&#8217;15&#8217; custom_class=&#8221; admin_preview_bg=&#8221; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221; av-medium-font-size-title=&#8221; av-small-font-size-title=&#8221; av-mini-font-size-title=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221;][\/av_heading]\r\n\r\n[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]\r\n<strong>Nuryakin<\/strong>\r\n<ul>\r\n \t<li>Edisi 1 \/ 3 SKS \/ 9 Modul<\/li>\r\n \t<li>572 Halaman: ilustrasi; 21 cm<\/li>\r\n \t<li>ISBN 9786233120463 | E-ISBN 9786233120470<\/li>\r\n \t<li>Tangerang Selatan: Universitas Terbuka, 2020<\/li>\r\n \t<li>Kelas DDC 23: 658.8<\/li>\r\n<\/ul>\r\n[\/av_textblock]\r\n\r\n[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]\r\n<p style=\"text-align: justify;\">Buku Materi Pokok (BMP) EKMA61 09 Manajemen Pemasaran Digital dan Perilaku Konsumen membahas secara komprehensif mengenai manajemen pemasaran digital dan perilaku konsumen dalam konteks manajemen pemasaran bisnis di era digital. BMP Manajemen Pemasaran Digital dan Perilaku Konsumen ini juga memberikan analisis dan telaah secara kritis diantaranya tentang pengantar perilaku konsumen, motivasi dan persepsi serta segmentasi pelanggan, budaya dan pengaruh interpersonal pada perilaku konsumen, proses pengambilan keputusan pelanggan, pemasaran digital dan e-marketing, strategi pemasaran digital, hambatan dan tantangan pemasaran digital, digital customer dan CRM, media sosial, blog, forum dan optimasi mesin pencari (SEO). Secara umum BMP ini pada intinya bertujuan memberikan kajian yang mendalam bagi para mahasiswa tentang pokok-pokok bahasan yang terdiri dari perilaku konsumen, motivasi dan persepsi serta segmentasi pelanggan, budaya dan pengaruh interpersonal pada perilaku konsumen, proses pengambilan keputusan pelanggan, pemasaran digital dan e-marketing, strategi pemasaran digital, hambatan dan tantangan pemasaran digital, digital customer dan CRM, media social, blog, forum dan optimasi mesin pencari.<\/p>\r\n[\/av_textblock]\r\n\r\n[av_tab_container position=&#8217;top_tab&#8217; boxed=&#8217;border_tabs&#8217; initial=&#8217;1&#8242;]\r\n[av_tab title=&#8217;Tinjauan Mata Kuliah&#8217; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217;]\r\n[pdf-embedder url=&#8221;https:\/\/pustaka.ut.ac.id\/lib\/wp-content\/uploads\/pdfmk\/EKMA6109-TM.pdf&#8221;]\r\n[\/av_tab]\r\n[av_tab title=&#8217;Daftar Isi&#8217; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217;]\r\n[pdf-embedder url=&#8221;https:\/\/pustaka.ut.ac.id\/lib\/wp-content\/uploads\/pdfmk\/EKMA6109-DI.pdf&#8221;]\r\n[\/av_tab]\r\n[av_tab title=&#8217;Katalog Dalam Terbitan&#8217; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217;]\r\n[pdf-embedder url=&#8221;https:\/\/pustaka.ut.ac.id\/lib\/wp-content\/uploads\/pdfmk\/EKMA6109-KDT.pdf&#8221;]\r\n[\/av_tab]\r\n[av_tab title=&#8217;Modul 1&#8242; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217;]\r\n[pdf-embedder url=&#8221;https:\/\/pustaka.ut.ac.id\/lib\/wp-content\/uploads\/pdfmk\/EKMA6109-M1.pdf&#8221;]\r\n[\/av_tab]\r\n[av_tab title=&#8217;Literatur Digital&#8217; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217;]\r\n<strong>UT TV<\/strong>\r\n\r\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RTenS2L-Hoo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\n<strong>Buku Text<\/strong>\r\n<ul>\r\n \t<li><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"http:\/\/opac.ut.ac.id\/pencarian-sederhana?action=pencarianSederhana&amp;katakunci=perilaku+konsumen&amp;ruas=Judul&amp;bahan=Semua+Jenis+Bahan\" target=\"_blank\" rel=\"noopener\">opac.ut.ac.id &#8211; Perilaku Konsumen<\/a><\/span><\/li>\r\n<\/ul>\r\n<strong>Repository<\/strong>\r\n<ul>\r\n \t<li><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"http:\/\/repository.ut.ac.id\/6597\/\" target=\"_blank\" rel=\"noopener\">repository.ut.ac.id &#8211; Pemanfaatan Sosial Media Sebagai Strategi Komunikasi Pemasaran Dan Manajemen Hubungan Dengan Pelanggan Pada Perguruan Tinggi Terbuka Jarak Jauh <\/a><\/span><\/li>\r\n \t<li><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"http:\/\/repository.ut.ac.id\/4843\/\" target=\"_blank\" rel=\"noopener\">repository.ut.ac.id &#8211; Perilaku Konsumen <\/a><\/span><\/li>\r\n<\/ul>\r\n[\/av_tab]\r\n[\/av_tab_container]\r\n\r\n[\/av_three_fifth][av_one_fifth min_height=&#8221; vertical_alignment=&#8221; space=&#8221; custom_margin=&#8221; margin=&#8217;0px&#8217; padding=&#8217;0px&#8217; border=&#8221; border_color=&#8221; radius=&#8217;0px&#8217; background_color=&#8221; src=&#8221; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; animation=&#8221; mobile_breaking=&#8221; mobile_display=&#8221;]\r\n\r\n[av_sidebar widget_area=&#8217;PASCASARJANA&#8217;]\r\n\r\n[\/av_one_fifth][\/av_cell_three_fifth][av_cell_one_fifth vertical_align=&#8217;top&#8217; padding=&#8217;30px&#8217; background_color=&#8221; src=&#8221; background_attachment=&#8217;scroll&#8217; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; mobile_display=&#8221;]\r\n\r\n[\/av_cell_one_fifth][\/av_layout_row][av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221;]\r\n\r\n[\/av_textblock]<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>[av_layout_row border=&#8221; min_height_percent=&#8221; min_height=&#8217;0&#8242; color=&#8217;main_color&#8217; mobile=&#8217;av-flex-cells&#8217; 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