{"id":17353,"date":"2021-02-25T11:09:23","date_gmt":"2021-02-25T04:09:23","guid":{"rendered":"https:\/\/www.pustaka.ut.ac.id\/lib\/?p=17353"},"modified":"2024-07-22T15:02:29","modified_gmt":"2024-07-22T08:02:29","slug":"ekma6108-manajemen-pemasaran-strategik","status":"publish","type":"post","link":"https:\/\/pustaka.ut.ac.id\/lib\/ekma6108-manajemen-pemasaran-strategik\/","title":{"rendered":"EKMA6108 &#8211; Manajemen Pemasaran Strategik"},"content":{"rendered":"[av_layout_row border=&#8221; min_height_percent=&#8221; min_height=&#8217;0&#8242; color=&#8217;main_color&#8217; mobile=&#8217;av-flex-cells&#8217; id=&#8221; av_element_hidden_in_editor=&#8217;0&#8242; mobile_breaking=&#8221; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221;]\r\n\r\n[av_cell_one_fifth vertical_align=&#8217;top&#8217; padding=&#8217;30px&#8217; background_color=&#8221; src=&#8221; background_attachment=&#8217;scroll&#8217; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; 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styling=&#8221; hover=&#8221; link=&#8217;lightbox&#8217; target=&#8221; caption=&#8221; font_size=&#8221; appearance=&#8221; overlay_opacity=&#8217;0.4&#8242; overlay_color=&#8217;#000000&#8242; overlay_text_color=&#8217;#ffffff&#8217; animation=&#8217;no-animation&#8217; admin_preview_bg=&#8221;][\/av_image]\r\n\r\n[av_button label=&#8217;FULLTEXT EKMA6108&#8242; link=&#8217;manually,https:\/\/pustaka.ut.ac.id\/reader\/index.php?modul=EKMA6108&#8242; link_target=&#8217;_blank&#8217; size=&#8217;small&#8217; position=&#8217;center&#8217; icon_select=&#8217;yes&#8217; icon=&#8217;ue85d&#8217; font=&#8217;entypo-fontello&#8217; color=&#8217;theme-color&#8217; custom_bg=&#8217;#444444&#8242; custom_font=&#8217;#ffffff&#8217; admin_preview_bg=&#8221;]\r\n\r\n[av_hr class=&#8217;default&#8217; height=&#8217;50&#8217; shadow=&#8217;no-shadow&#8217; position=&#8217;center&#8217; custom_border=&#8217;av-border-thin&#8217; custom_width=&#8217;50px&#8217; custom_border_color=&#8221; custom_margin_top=&#8217;30px&#8217; custom_margin_bottom=&#8217;30px&#8217; icon_select=&#8217;yes&#8217; custom_icon_color=&#8221; icon=&#8217;ue808&#8242; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221;]\r\n\r\n[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]\r\n<p style=\"text-align: justify;\"><strong>Untuk menggunakan layanan RBV secara fulltext, Anda gunakan login yang teraktivasi pada UT-Online (http:\/\/elearning.ut.ac.id) dan terdaftar sebagai mahasiswa Universitas Terbuka<\/strong><\/p>\r\n[\/av_textblock]\r\n\r\n[av_button label=&#8217; elearning.ut.ac.id&#8217; link=&#8217;manually,http:\/\/elearning.ut.ac.id&#8217; link_target=&#8221; size=&#8217;small&#8217; position=&#8217;center&#8217; icon_select=&#8217;yes&#8217; icon=&#8217;ue836&#8242; font=&#8217;entypo-fontello&#8217; color=&#8217;theme-color&#8217; custom_bg=&#8217;#444444&#8242; custom_font=&#8217;#ffffff&#8217; admin_preview_bg=&#8221;]\r\n\r\n[\/av_one_fifth][av_three_fifth min_height=&#8221; vertical_alignment=&#8221; space=&#8221; custom_margin=&#8221; margin=&#8217;0px&#8217; padding=&#8217;0px&#8217; border=&#8221; border_color=&#8221; radius=&#8217;0px&#8217; background_color=&#8221; src=&#8221; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; animation=&#8221; mobile_breaking=&#8221; mobile_display=&#8221;]\r\n\r\n[av_heading tag=&#8217;h3&#8242; padding=&#8217;10&#8217; heading=&#8217;EKMA6108 &#8211; Manajemen Pemasaran Strategik&#8217; color=&#8221; style=&#8221; custom_font=&#8221; size=&#8221; subheading_active=&#8221; subheading_size=&#8217;15&#8217; custom_class=&#8221; admin_preview_bg=&#8221; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221; av-medium-font-size-title=&#8221; av-small-font-size-title=&#8221; av-mini-font-size-title=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221;][\/av_heading]\r\n\r\n[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]\r\n<strong>Nuryakin<\/strong>\r\n<ul>\r\n \t<li>Edisi 1 \/ 3 SKS \/ 9 Modul<\/li>\r\n \t<li>276 Halaman: ilustrasi; 21 cm<\/li>\r\n \t<li>ISBN 9786233120197 \/ E-ISBN 9786233120203<\/li>\r\n \t<li>Tangerang Selatan: Universitas Terbuka, 2019<\/li>\r\n \t<li>Kelas DDC 23: 658.8<\/li>\r\n<\/ul>\r\n[\/av_textblock]\r\n\r\n[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]\r\n<p style=\"text-align: justify;\">Buku Materi Pokok (BMP) EKMA61 08 Manajemen Pemasaran Strategis ini digunakan untuk program studi doktor ilmu manajemen. Strategi pemasaran perusahaan dalam menghadapi kompetisi bisnis yang semakin ketat dalam mencapai tujuan organisasi. Modul ini juga menguraikan tentang sejarah dan perkembangan konsep pemasaran yang merupakan kajian dari studi-studi empiris yang pernah dilakukan oleh beberapa peneliti bidang pemasaran. Dinamika lingkungan yang cepat telah berubah dan menuntut perusahaan untuk dapat beradaptasi dengan lingkungan pemasaran. Upaya yang perlu dilakukan perusahaan dalam mencapai tujuan.<\/p>\r\n[\/av_textblock]\r\n\r\n[av_tab_container position=&#8217;top_tab&#8217; boxed=&#8217;border_tabs&#8217; initial=&#8217;1&#8242;]\r\n[av_tab title=&#8217;Tinjauan Mata Kuliah&#8217; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217;]\r\n[pdf-embedder url=&#8221;https:\/\/pustaka.ut.ac.id\/lib\/wp-content\/uploads\/pdfmk\/EKMA6108-TM.pdf&#8221;]\r\n[\/av_tab]\r\n[av_tab title=&#8217;Daftar Isi&#8217; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217;]\r\n[pdf-embedder url=&#8221;https:\/\/pustaka.ut.ac.id\/lib\/wp-content\/uploads\/pdfmk\/EKMA6108-DI.pdf&#8221;]\r\n[\/av_tab]\r\n[av_tab title=&#8217;Modul 1&#8242; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217;]\r\n[pdf-embedder url=&#8221;https:\/\/pustaka.ut.ac.id\/lib\/wp-content\/uploads\/pdfmk\/EKMA6108-M1.pdf&#8221;]\r\n[\/av_tab]\r\n[av_tab title=&#8217;Literatur Digital&#8217; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217;]\r\n<strong>UT TV<\/strong>\r\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dkGx1vCrPSk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KopdtmMAqKM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\n<strong>Buku Text<\/strong>\r\n<ul>\r\n \t<li><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"http:\/\/opac.ut.ac.id\/pencarian-sederhana?action=pencarianSederhana&amp;katakunci=manajemen+pemasaran&amp;ruas=Judul&amp;bahan=Semua+Jenis+Bahan\" target=\"_blank\" rel=\"noopener\">opac.ut.ac.id &#8211; Manajemen Pemasaran<\/a><\/span><\/li>\r\n<\/ul>\r\n<strong>Repository<\/strong>\r\n<ul>\r\n \t<li><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"http:\/\/repository.ut.ac.id\/cgi\/search\/archive\/simple?screen=Search&amp;dataset=archive&amp;order=&amp;q=manajemen+pemasaran+strategik&amp;_action_search=Search\" target=\"_blank\" rel=\"noopener\">repository.ut.ac.id &#8211; Manajemen Pemasaran Strategik <\/a><\/span><\/li>\r\n<\/ul>\r\n[\/av_tab]\r\n[\/av_tab_container]\r\n\r\n[\/av_three_fifth][av_one_fifth min_height=&#8221; vertical_alignment=&#8221; space=&#8221; custom_margin=&#8221; margin=&#8217;0px&#8217; padding=&#8217;0px&#8217; border=&#8221; border_color=&#8221; radius=&#8217;0px&#8217; background_color=&#8221; src=&#8221; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; animation=&#8221; mobile_breaking=&#8221; mobile_display=&#8221;]\r\n\r\n[av_sidebar widget_area=&#8217;PASCASARJANA&#8217;]\r\n\r\n[\/av_one_fifth][\/av_cell_three_fifth][av_cell_one_fifth vertical_align=&#8217;top&#8217; padding=&#8217;30px&#8217; background_color=&#8221; src=&#8221; background_attachment=&#8217;scroll&#8217; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; mobile_display=&#8221;]\r\n\r\n[\/av_cell_one_fifth][\/av_layout_row][av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-desktop-hide=&#8221; 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src=&#8221; attachment=&#8221; attachment_size=&#8221; background_attachment=&#8217;scroll&#8217; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; mobile_display=&#8221;] [av_one_fifth first min_height=&#8221; vertical_alignment=&#8221; space=&#8221; custom_margin=&#8221; margin=&#8217;0px&#8217; padding=&#8217;0px&#8217; border=&#8221; border_color=&#8221; radius=&#8217;0px&#8217; background_color=&#8221; src=&#8221; background_position=&#8217;top left&#8217; background_repeat=&#8217;no-repeat&#8217; animation=&#8221; mobile_breaking=&#8221; mobile_display=&#8221;] [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[389,160,115],"tags":[],"class_list":["post-17353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doktor-ilmu-manajemen-s3","category-pascasarjana","category-ruang-baca-virtual"],"_links":{"self":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts\/17353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/comments?post=17353"}],"version-history":[{"count":6,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts\/17353\/revisions"}],"predecessor-version":[{"id":28348,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/posts\/17353\/revisions\/28348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/media\/17372"}],"wp:attachment":[{"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/media?parent=17353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/categories?post=17353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pustaka.ut.ac.id\/lib\/wp-json\/wp\/v2\/tags?post=17353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}